We all see many adverts every single day, but only a few are extremely successful, this is the case of a chilean video that was just a random video launched 12 years ago, talking about a soda drink called "TULA", but last year it went viral, so an entrepreneur had an idea of working with the guys of the video to actually launch the product, and so they did. And thanks to the viral video that worked as an advertisement "TULA" was a total hit in chile, every single chilean knows about the video and their product.